During the holiday season, the ugly Christmas sweater is undoubtedly an ever-present craze. These cheap and shabby garments coming from the wardrobe of your dear aunts and parents are re-appropriated for fashion’s sake. The usual signs of ugly Christmas sweater are the use of green and red colors, adorned with comic depictions of a snowman, with Christmas lights and trees.
The icon behind the sweater
The sweater as a clothing has been in existence in the United States since the 19th century. However, the hideous looking Christmas sweaters only began to take the market by storm in the last decades. Bill Cosby is deemed as the modern-day pioneer of this craze. He is often referred to as the ugly sweater icon. In the 80’s sitcom, he starred as Cliff Huxtable and his uniform on set was a wooly pullover with unconventional or ugly patterns and color mixing. People will remember Cosby as well as Chase as they allow the sweater to ride into stardom.
The trend in the past decade
If you look back, the ugly Christmas sweater trend has picked up its pace again. There was a notable pick up in the ugly sweater trend in the year 2001, ugly sweater parties were ubiquitous and the tradition since rebounded. This was according to the book: Ugly Christmas Sweater Party Book: The Definitive Guide to Getting Your Ugly On. Most vintage stores are benefiting much from this craze; however, the trend has also reached fashion shops and high-end stores like the Nordstrom.
Those who took part in the craze several decades ago are now back in action. Today, people of all ages are riding in the fever of the ugly sweaters. There has been a significant increase of ugly sweater themed parties. Guests both young and old are outsmarting each other with unique, cheap and gauche decorations. Even TV host Jimmy Falon has started to create a segment which he called “The 12 Days of Christmas Sweaters”.
The sweater’s popularity has sky-rocketed immensely in that there are runway designs that feature the sweater. Tribal prints as well as Fair Isle knits have become popular this season.