Reality Stars Increase Purchasing Aspirations Of Fans

Reality Stars Increase Purchasing Aspirations Of Fans

Australia’s reality experts conducted a survey last July which focused on how reality shows on television affects the purchasing dynamics of viewers. Emma Ashton is one of them and another is a social insights specialist named Julie Houston. The survey ended up with results that tend to increase the trend that favourite television stars especially those in reality program boost sales of some products and services. The survey says that 94% of the viewers were influenced by the reality TV shows that they watch. The data is as follows:

  • 60% bought a product
  • 68% tried a food
  • 20% travelled to certain spots
  • 40% bought books

Without the merchandising, manufacturing, and servicing companies even knowing it, a part of their sales is caused by the ability of reality stars to influence the buying options of fans. An example of a well-followed reality show is all about the Real Housewives of Orange County which stars women who are living in Orange County California. The reality show focuses on their personal lives. There are a lot of housewives out there who stay at home, do chores, and take good care of their family. It may appear special to them seeing real housewives like them in the limelight. As a result, women tend to follow the way of life of the real housewives – from what food they eat what place they go to, what product they use for skin care, and many more. These purchase aspirations tend to increase the sales of many products and services that the reality stars patronize.

This reality TV craze has opened the eyes of the business people on where to put their advertising costs into. More and more businesses choose reality TV stars to endorse their product. And it would not even appear as an endorsement because just by mere post or update on social media, the fans will eventually search for it, and buy it immediately. That is how influential the reality television stars now to the way people live. Other than endorsements, business owners are already placing their product on the reality show itself as a technique.

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A Holiday For Monaco As It Welcomes Its First Twins

A Holiday For Monaco As It Welcomes Its First Twins

Her Serene Highness, the present-day Princess of Monaco, gave birth to twins through a Caesarian section on a Wednesday afternoon. Princess Charlene Lynette Wittstock of Monaco gave birth to a boy and a girl on December 10, 2014 at Monaco’s Princess Grace Hospital Centre which was named after her mother-in-law. The baby girl came out of the princess’ womb at 5:04 PM while the baby boy followed two minutes after. To welcome the royal babies, churches in the state rang their bells for 15 minutes followed by boat horns. Forty-two canon shots were also fired at Fort Antoine to mark the arrival of the babies.

The baby girl’s name is Princess Gabriella Therese Marie and the baby boy is named Prince Jacques Honore Rainier.

Princess Gabriella Therese Marie will be referred to as the Countess of Carlades and the hereditary prince Prince Jacques Honore Rainier will be called the Marquis of Baux which he inherited from his father.

Princess Charlene is an Olympian Swimmer from Zimbabwe. She and Prince Albert II married last July 1, 2011. The announcement of the pregnancy of Her Serene Highness Princess Charlene happened last May 30, 2014. It was confirmed that it would be twins last October 9, 2014. The royal couple decided to keep the gender of the babies from themselves at first so it would be a surprise when they come out. Both were joyful and excited as the twins would be their first children together.

Since the palace of Monaco favors men when it comes to passing of crowns, the baby prince will be the next in line after his father.

Prince Albert’s father, Rainier III, who had already passed away, had stated in a rewritten constitution that any of his daughters’ children could be the next successor and inheritor in case his son could not bear a legitimate child. This addresses the issue that the prince already has two illegitimate children. This constitution amendment was done in 2002 when the prince’s father fell very ill.

The twins are the first set born to the principality’s ruling and their birthdate is declared a public holiday by the palace.

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