Business Tourism in York to target Conferences and Events

Attracting events to a city is now becoming an important component of tourism. New conference venues are being built in cities for international events. However, it is also important to train new conference managers to proactively target high profile business events.

In York, there is a new tourism drive that is being launched to attract conferences, business visitors and events to the city. Make It York campaign was planned to significantly enhance the value of business tourism. The campaign will focus on promoting the city as world-class destination for conferences, meetings and events.

VisitYork4Meetings, the business tourism brand has invested in a new enquiry system called Gratis. This is a global web-based booking system that will match venues with buyers to make bookings in York quicker and more efficient. On the other hand, Incentive England is a new marketing campaign that is being funded by Discover England Fund through a partnership with VisitEngland to attract London-based Destination Management Companies to hold their events in York.

Incentive Travel is a reward that will be given to corporate sales teams. York is in a good position right now to benefit from the lucrative market where companies spend an average of £800 per person per trip. Companies that are looking for high end luxury trips can opt for York that offers business visitors unparalleled experiences, attractions and highest quality accommodations and dining options that are ideal for the incentive travel sector.

VisitYork4Meetings has recently hosted a workshop that included 40 tourism-related companies all of which are interested to gain a slice of the incentive pie. Among the companies that attended include Grand Hotel, Principal York, Betty’s Café Tea Rooms and the Yorkshire Chauffeur Company. These companies can join up with other businesses to offer ready-made packages and maximize the benefits from the conferences and meetings that will be held in York.

When your business is holding an event, it is important to have conference managers who will be in charge of day-to-day management of finances, marketing, catering, public relations and other important elements of an event. They will ensure that all the services provided will meet the needs of the business and the event effectively.

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