The Importance Of Technology In Online Retailing

black friday

Black Friday was phenomenal in the United Kingdom with online retailers having to deal with the sheer volume of clicks on their websites. However, online retailers still have to go through a lot of immense pressure with the coming holidays since UK shoppers are expected to spend an overwhelming £7.4 billion to £17.4 billion on online shopping. How will retailers cope up after the mad rush of Black Friday and Cyber Monday? Technology will come to their rescue.

The importance of technology in online retail operations

The physical side of retailing must be optimized and orders have to be processed in two hours and not two days. Optimization of retailing is a challenge that has to be faced because customers have to be provided with a seamless shopping experience whether they do it online or in brick and mortar stores. Retailers need to know what to stock and one of their sources of information is social media. Mining social media will allow retailers to know what is trending and what products consumers are planning to buy for the holidays. Retailers need to come up with the best sources for fast distribution and delivery and instead of using the stocks coming from their own store, they can get it from an outsourced supplier to save on time. Orders must arrive as fast as possible at the most convenient time and place to ensure that customers are happy.

Technology options to ensure fast delivery

Today’s stiff competition among couriers is giving retailers a lot of choices when it comes to delivery. MetaPack which handles most of the delivery for online stores in the UK uses technology to work out the available options in every location for the goods that have been ordered. It decides on the carrier that will offer the best value to retailers and handles all the tracking data so that consumers will know exactly where their parcels are during its journey. Two-hour windows are now becoming commonplace because it is a better incentive for online shoppers. Their convenience is extremely important and accuracy in delivery must be ensured to keep customers loyal. Other technology-driven innovations are expected to provide consumers a better shopping experience for this holiday season.